Why retargeting?
Most website visitors will not become a customer on their first visit, it’s just the way it is. Few people make a quick decision, most leave. Either they’ve change their minds, delayed their decision, or they go to a competitor. They may have just been distracted. Regardless of why, you’re losing sales and revenue that could have been yours.
98%+1 of first-time website visitors do not convert.
Of those who leave, around half never return.
1 Converting the 98 per cent – Marketing Week