'Omnipresent' Retargeting Ads for Driving Conversions & Sales
98% of website users don’t convert on their first visit. However… because they’ve been on your website we can show them ads (thanks to cookies). This prevents you missing opportunities and keeps potential customers on the path on to converting.
Watch our quick explainer video below
Curious how this works? Get a clear understanding in 2 minutes…
Most website visitors will not become a customer on their first visit, it’s just the way it is. Few people make a quick decision, most leave. Either they’ve change their minds, delayed their decision, or they go to a competitor. They may have just been distracted. Regardless of why, you’re losing sales and revenue that could have been yours.
98%+1 of first-time website visitors do not convert.
Of those who leave, around half never return.
1 Converting the 98 per cent – Marketing Week
How does it work?
Retargeting is a clever form of online advertising that presents users who have already visited a brand’s site with targeted ads. While consumers browse the web elsewhere, retargeting ads appear unobtrusively. They’re a handy, compact reminder that keeps your brand at the top of their mind, encouraging them to revisit and even spend a little cash.
We help you launch targeting online ads to re-engage potential customers. Retargeting will amplify and compound your other growth efforts e.g. advertising, SEO, outbound sales, PR etc.
Retargeting is focusing on the low hanging fruit
Quick question. Who is more likely to buy? Someone who has never visited your website or someone who visited yesterday? We help you advertise to recent website visitors and increase your website’s conversion % and revenue.
Where we can display your retargeting ads
Leveraging multiple ad channels maximises your exposure and increases the probability you’ll successfully re-engage potential customers.
Stop Customers From Slipping Away
We track user behaviour and show them different ads depending on how 'hot' they are...
We can use multiple data points to segment users e.g. What pages did they view? How long were they on the site? Did they add anything to the cart?
Types of ads:
Launch Process Overview
Retargeting enables you to remind your customers of your products and services after they leave your website without buying. It allows you to show your visitors relevant ads when they visit other sites. Retargeting works with apps and search as well as website banner ads. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales.
It would be ideal if customers always made a purchase on the first visit to your site. Unfortunately, that’s not how it works. That’s where retargeting comes in.
- Retargeting helps remind someone of your product as they continue browsing the internet, whether they’re on social media, their favorite news site or researching your competitors.
- You can choose from a variety of ways to segment people based on their traits or behavior and target them accordingly, which allows you to create a relevant advertising experience that drives more purchases.
- No matter which segment you’re choosing, you’re targeting a group of people who have already indicated that they’re interested in your brand simply by visiting your site.
Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
The terms “remarketing” and “retargeting” are often used interchangeably, but they are not quite the same.
Retargeting: The term “retargeting” is often used when you are showing your prospects your ads on other sites in an ad network after they leave your site. Retargeting usually involves “cookies”.
Remarketing: The term “remarketing” is often used when you collect contact information from prospects in order to deliver email campaigns to them.
Retargeting works by utilizing “cookies”, a small piece of data stored by the Web browser that remembers users who visited your advertisement or webpage. Marketing teams can then utilize this cookie data to serve ads to the users again. By showing relevant, targeted ads to users that have shown an interest in your brand, you increase brand awareness and often total conversions.
Retargeting is most effective if you segment your visitors (e.g., people who looked at shoes vs. pants) and tailor the retargeting ads shown to each group, or you can decide not to retarget them at all (e.g., people who converted).
The best-performing retargeting creative has a clear call-to-action and promotes an offer.
Different products warrant different retargeting time windows. For example, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.