Wordpress Speed Optimization Proposal
Date: 21st February 2022
Proposal for: Markus Coleman & Michelle Van Eck
Proposal by: David McKenzie-James
Sharegain has a substantial amount of web traffic & customers – coming predominantly from organic search, social media, and digital ads.
By improving website speed, the company will see even more organic traffic coming in (through boosted SEO rankings), as well as more ad impressions and a cheaper cost-per-click (higher ad quality score).
A higher performing website will also improve customer experience and increase the site’s conversion rate.
Why Speed Matters
53% of visits are abandoned if a mobile site takes more than 3 seconds to load.
If people have a negative experience on mobile, they’re 62% less likely to purchase from you in the future
47% of consumers expect to wait no longer than two seconds for a page to load.
In Google‘s own words: “Speed Equals Revenue.”
If you have a slow site, you’re leaving money on the table.
Current Website Performance
– Slow loading times that frustrate users
– Less organic traffic
– Less paid traffic & higher cost-per-click
– Fewer return visitors
– Fewer conversions
– High bounce rate
– Fast website that keeps users + Google happy
– More organic traffic & higher rankings
– Lower cost-per-click on paid traffic
– Improved customer retention
– Increased conversions
– Lower bounce rate
Simply put, we’ll make your website lighter (smaller MB) so it loads faster. We’ll also make it more efficient and ensure no code/assets are being loaded unnecessarily or in an incorrect order.
To safely make any changes we will clone your site to a new server or use a staging site to test all potential optimizations listed below.
How do we do it?
In short, we make your website lighter and more efficient.
Here a various techniques & strategies we may use to speed up your site (if needed):
+ many other optimizations in our playbook…
Timeline & Budget
Timeline: 99% of our performance optimizations are completed within 30-days of Boostr having Wordpress access.
We do not invoice until we have proven 90+ Google PageSpeed scores on a cloned version of your site (stage 4).
Complete Wordpress Optimization
Guaranteed 90+/100 PageSpeed scores for Mobile & Desktop
Speed and Efficiency Audit
Full Website Backup & Cloning
Deep Performance Scan
Advanced Site Optimisations
Advanced Image Compression
Advanced Database Optimisation
Plugin Audits & Optimisations
CDN & Caching Setup
Testing & Quality Assurance
Before & After Report
HTML, CSS and JS minification & compression
Free Hosting Migration
Ready for your WordPress site to be running at peak performance?
Speed Optimization Benefits
Decreasing the time it takes to load your site is the #1 thing you can do to dramatically increase other areas of your sales, marketing, and customer experience.