Organic SEO Case Study (Travel)

Organic SEO Case Study

Building organic traffic to a brand new website

How we grew our travel client’s organic traffic by 23,753%, improved domain authority by 325%, search visibility by 783% and captured over 30 page one rankings in just one year.

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Increase in organic traffic in one year

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Increase in page one rankings in 12 months

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Increase in domain authority in one year

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Increase in search visibility in one year

Organic Search Traffic Increase

This case study illustrates how Boostr developed and implemented a strategy to build search visibility organically and deliver a massive gain in traffic and rankings for a new company in the travel industry.

Background

After a poor personal holiday experience, our client saw a gap in the market for a particular type of niche travel site and decided to set up a new website to exploit the opportunity.

The company initially used a local web developer and the SEO company that they recommended. Recognising fairly soon that the SEO company wouldn’t be suitable to help the company to achieve its objectives, Boostr were referred via an agency who had worked with Boostr previously.

Boostr met with the couple to discuss their objectives, present position, competition, resources and timescales. Zelst were then able to develop a strategy that would achieve the company’s objectives within the timescale and with the resources available.

Results

Within 12 months of starting the campaign, the number of traffic driving landing pages had increased by 24,300%, the number of top ranking keywords had increased by 767%, whilst the number of non-branded keywords in the top 3 rose by 550%, including 2 of the core target keywords that were set as long term targets. All contributing to a 23,753% increase in organic search traffic and a very successful first year for the business.

The company was able to build on this and plan for the future and within a further 12 months were vying with the incumbent market leaders for top visibility and market leadership.

Unlike other agencies, Boostr was extremely realistic in their initial analysis, did not overpromise and spelt out a clear timescale for what would be done and what effect this would have. Within 12 months, not only had they completed all of the work that they had outlined needed to be done and achieved the benchmarks that they had set out, but they achieved the ranking and traffic targets set a full six months ahead of schedule.