Organic SEO Case Study
Building organic traffic to a brand new website
How we grew our travel client’s organic traffic by 23,753%, improved domain authority by 325%, search visibility by 783% and captured over 30 page one rankings in just one year.
Increase in page one rankings in 12 months
Organic Search Traffic Increase
This case study illustrates how Boostr developed and implemented a strategy to build search visibility organically and deliver a massive gain in traffic and rankings for a new company in the travel industry.
After a poor personal holiday experience, our client saw a gap in the market for a particular type of niche travel site and decided to set up a new website to exploit the opportunity.
The company initially used a local web developer and the SEO company that they recommended. Recognising fairly soon that the SEO company wouldn’t be suitable to help the company to achieve its objectives, Boostr were referred via an agency who had worked with Boostr previously.
Boostr met with the couple to discuss their objectives, present position, competition, resources and timescales. Zelst were then able to develop a strategy that would achieve the company’s objectives within the timescale and with the resources available.
Within 12 months of starting the campaign, the number of traffic driving landing pages had increased by 24,300%, the number of top ranking keywords had increased by 767%, whilst the number of non-branded keywords in the top 3 rose by 550%, including 2 of the core target keywords that were set as long term targets. All contributing to a 23,753% increase in organic search traffic and a very successful first year for the business.
The company was able to build on this and plan for the future and within a further 12 months were vying with the incumbent market leaders for top visibility and market leadership.